The seventeenth century is considered golden age in the turbulent history of Amsterdam. Soon after getting freedom from the Iberian rule, the Dutch established the first United East-India company in 1602. It was the first company to issue common stocks and grew into the first true multinational. The Dutch were ruled by the rich merchant families at that time and soon they (the Dutch) joined the race of European Imperialism. Along with the mercantile eagerness for explorations, they were also helped by the better qualities of their maps, thanks to Gerardus Mercator, the father of Dutch Cartography and the first person to use the word Atlas for collection of maps, and Abraham Ortelius who published the first modern Atlas, Theatrum Orbis Terrarum in 1570, the most expensive book of its time. The period starting from 1550-1675 is also known as the Golden Age of Dutch Cartography.